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~subject:"Beziehungsmarketing"
~subject:"Markenführung"
~subject:"Marketing management"
~isPartOf:"Journal of marketing research : JMR"
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Are consumers too trusting? : the effects
of
relationships with
expert
advisers
Schwartz, Janet
;
Luce, Mary Frances
;
Ariely, Dan
- In:
Journal of marketing research : JMR
48
(
2011
),
pp. 163-174
Persistent link: https://www.econbiz.de/10009389947
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