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~subject:"Konsumentenverhalten"
~isPartOf:"Journal of electronic commerce research : JECR"
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Konsumentenverhalten
Consumer behaviour
2
Social Web
2
Social web
2
Advertising effects
1
Brand image
1
Brand management
1
Brand placement
1
Celebrity endorsement
1
Celebrity expert endorsement
1
Celebrity-Werbung
1
Expert review
1
Film industry
1
Filmwirtschaft
1
Inconsistent content
1
Markenführung
1
Markenimage
1
Online reviews
1
Product Placement
1
Product placement
1
Prominence
1
Review content
1
User generated content
1
Viral marketing
1
Virales Marketing
1
Werbewirkung
1
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Article
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English
2
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Dens, Nathalie
2
Pelsmacker, Patrick de
2
Purnawirawan, Nathalia
1
Verhellen, Yann
1
Published in...
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Journal of electronic commerce research : JECR
Expert journal of marketing
24
Expert journal of business and management
3
MO
3
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of fashion marketing and management
2
Journal of service research : JSR
2
SFB 649 discussion paper
2
The journal of brand management : an international journal
2
Working paper in economics
2
Cogent business & management
1
DRUID working paper
1
European journal of marketing
1
European research on management and business economics
1
Global business and finance review
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of technology marketing : IJTMkt
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of cultural economics
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of public economics
1
Journal of retailing and consumer services
1
Journal of risk and financial management : JRFM
1
Journal of service research
1
Journal of travel and tourism marketing
1
Management information systems : mis quarterly
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Research paper series / Stanford Graduate School of Business
1
The international journal of management science and information technology : IJMSIT ; an official publication of the North American Institute of Science and Information Technology
1
The journal of applied business research
1
Tourism management perspectives : TMP
1
Working papers / Foerder Institute for Economic Research
1
Working papers / Lancaster University Management School
1
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ECONIS (ZBW)
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Expert
reviewers beware! : the effects
of
review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
2
Consumer responses to brands placed in YouTube movies : the effect
of
prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
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