Kollmann, Tobias; Häsel, Matthias - Universität <Duisburg-Essen> / Lehrstuhl für … - 2008
Owing to the rapid growth of the internet, the corresponding NetEconomy has evolved into an established trade level. It … article, we argue that for e-entrepreneurs andtraditional SMEs, collaborative concepts represent an ideal way of meeting … behind collaborative cross-channelstrategies, propose a classification of cooperation forms and give implicationsfor e …