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~isPartOf:"Journal of electronic commerce research : JECR"
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Consumer behaviour
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Social Web
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Social web
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Advertising effects
1
Brand image
1
Brand management
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Brand placement
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Celebrity endorsement
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Celebrity-Werbung
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Expert review
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Film industry
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Filmwirtschaft
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Markenführung
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Dens, Nathalie
2
Pelsmacker, Patrick de
2
Purnawirawan, Nathalia
1
Verhellen, Yann
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Journal of electronic commerce research : JECR
Expert journal of marketing
49
European Journal of Marketing
32
Journal of Business & Industrial Marketing
17
Expert Journal of Marketing
15
International Journal of Bank Marketing
13
Journal of Consumer Marketing
13
Asia Pacific Journal of Marketing and Logistics
12
Journal of Islamic Marketing
12
Expert journal of business and management
10
Journal of Services Marketing
8
International Journal of Contemporary Hospitality Management
7
International Journal of Pharmaceutical and Healthcare Marketing
6
New York economic review : journal of the New York State Economics Association
6
International Journal of Wine Business Research
5
International Journal of Wine Marketing
5
Methodological tools for SIA : report of the CEPII Workshop held on 7 - 8 November 2002 in Brussels
5
Qualitative Market Research: An International Journal
5
Cogent business & management
4
Expert Journal of Business and Management
4
External relationship of Russian corporations
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Institut Arbeit und Technik Gelsenkirchen - Publikationen
4
International Journal of Retail & Distribution Management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of Risk and Financial Management
4
Journal of business research : JBR
4
Journal of marketing research : JMR
4
Journal of risk and financial management : JRFM
4
New generation of Russian economic studies
4
South African Journal of Business Management
4
BuR - Business Research
3
GAZDÁLKODÁS: Scientific Journal on Agricultural Economics
3
International Journal of Operations & Production Management
3
International Journal of Sports Marketing and Sponsorship
3
International journal of advertising : the review of marketing communications
3
International journal of internet marketing and advertising : IJIMA
3
Journal of Historical Research in Marketing
3
Journal of Investment Compliance
3
Journal of Product & Brand Management
3
Journal of Social Marketing
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Expert
reviewers beware! : the effects
of
review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
2
Consumer responses to brands placed in YouTube movies : the effect
of
prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
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