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International journal of advertising : the quarterly review of marketing communications
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Peer or
expert
? : the persuasive impact
of
YouTube public service announcement producers
Paek, Hye-jin
;
Hove, Thomas
;
Jeong, Hyun Ju
;
Kim, Mikyoung
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 161-188
Persistent link: https://www.econbiz.de/10008936310
Saved in:
2
Peer or
expert
? The persuasive impact
of
YouTube public service announcement producers
Paek, Hye-Jin
;
Hove, Thomas
;
Jeong, Hyun Ju
;
Kim, Mikyoung
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 161-189
Persistent link: https://www.econbiz.de/10008878451
Saved in:
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