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~type_genre:"Article in book"
~type_genre:"Bibliography included"
~type_genre:"Aufsatz in Zeitschrift"
~isPartOf:"International journal of advertising : the review of marketing communications"
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Advertising
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Advertising definition
1
Advertising effects
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Definition
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Delphi method
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Delphi technique
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Delphi-Methode
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Expert interviews
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Influencer marketing
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Instagram
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Werbewirkung
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Werbung
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comparison of definitions
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dimenions of advertising
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effect size
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field experiments
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narrative persuasion
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realistic stimulus exposure
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replication
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sponsorship disclosure
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stimulus sampling
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transportation
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Bergkvist, Lars
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Chen, Huan
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Feng, Yang
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Kerr, Gayle
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International journal of advertising : the review of marketing communications
Expert journal of marketing
49
Expert journal of business and management
10
New York economic review : journal of the New York State Economics Association
6
Cogent business & management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of risk and financial management : JRFM
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of fashion marketing and management
3
Journal of travel and tourism marketing
3
New Zealand journal of employment relations
3
Technological forecasting & social change : an international journal
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Working paper / Overseas Development Institute
3
Asia Pacific journal of marketing and logistics
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of business excellence
2
International journal of electronic business
2
International journal of internet marketing and advertising : IJIMA
2
International journal of project management : the journal of The International Project Management Association
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of electronic commerce research : JECR
2
Journal of management information systems : JMIS
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of open innovation : technology, market, and complexity
2
Journal of retailing and consumer services
2
Journal of service research : JSR
2
Marketing : ZFP ; journal of research and management
2
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
2
Marketing i menedžment innovacij : m&mi
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Policy brief / OECD, Organisation for Economic Co-operation and Development
2
Psychology & marketing
2
The journal of brand management : an international journal
2
Wine Economics and Policy
2
Agricultural and Food Economics : AFE
1
BLS working papers
1
Baltic journal of management
1
Business horizons
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ECONIS (ZBW)
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An
expert
with whom I can identify : the role
of
narratives in influencer
marketing
Feng, Yang
;
Chen, Huan
;
Kong, Qian
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 972-993
Persistent link: https://www.econbiz.de/10012650614
Saved in:
2
A comprehensive approach to the study
of
advertising execution and its effects
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 227-246
Persistent link: https://www.econbiz.de/10014233951
Saved in:
3
Redefining advertising in research and practice
Kerr, Gayle
;
Richards, Jef
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10012498537
Saved in:
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