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~type_genre:"Article in journal"
~type_genre:"Directory"
~subject:"Social Web"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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International journal of internet marketing and advertising : IJIMA
Expert journal of marketing
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Journal of electronic commerce research : JECR
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Electronic markets : EM ; the international journal of electronic commerce and business media
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European research on management and business economics
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of advertising : the quarterly review of marketing communications
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International journal of electronic business
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International journal of electronic marketing and retailing : IJEMR
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International journal of entrepreneurship and small business : IJESB
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International journal of technology marketing : IJTMkt
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Just small talk? : the impact
of
interpersonal interaction in virtual web communities on new-product adoption
Botzenhardt, Achim Harald
;
Heinrich, Daniel
;
Campbell, …
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 86-101
Persistent link: https://www.econbiz.de/10010394720
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