Balmer, John M. T. (contributor) - 2004
) Special Edition on
Corporate and Services Brands, European Journal
of Marketing, Vol. 37, No. 7 and 8.
Balmer, J.M.T. and … Gray, E. (2003) Corporate
brands: What are they? What of them? European
Journal of Marketing, Vol. 37, No 7 and 8, pp
972 … and corporate marketing:
seeing through the fog. European Journal of
Marketing, Vol. 35, No. 3 and 4, pp.248-291.
Balmer …