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~isPartOf:"LIM Arbeitspapier"
~person:"Wenske, Verena"
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Search: institution:"Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement"
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Customer relationship management
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Kundenmanagement
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German
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Wenske, Verena
Burmann, Christoph
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Stolle, Wulf
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Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
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LIM Arbeitspapier
Arbeitspapier Nr. 16
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LiM - Arbeits- und Dokumentationspapiere
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Universität Bremen - Lehrstuhl für innovatives Markenmanagement (LiM) - Fachbereich Wirtschaftswissenschaft - Publikationen - Arbeitspapiere
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USB Cologne (business full texts)
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Stand der Forschung zu Marke-Kunden-Beziehungen
Burmann, Christoph
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Wenske, Verena
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Universität <Bremen> / Lehrstuhl für Innovatives …
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2007
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