Thompson, Keith; Mitchell, Helen; Knox, Simon - In: European Management Journal 16 (1998) 6, pp. 698-705
In a recent paper, Johnston and Lewin (1996) analyse the stream of research on organisational buyer behaviour published over the past 25 to 30Â years isolating eight propositions which they encapsulate in their 'Risk Continuum'. Our paper, reports a comparison between Johnston and Lewin's...