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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising effects
236
Werbewirkung
236
Advertising
170
Werbung
170
USA
88
United States
88
Consumer behaviour
86
Konsumentenverhalten
86
Psychology of advertising
48
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48
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34
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34
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33
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33
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29
Online-Marketing
29
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27
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27
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25
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24
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23
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20
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20
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Marketingmanagement
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Green marketing
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16
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Chang, Chingching
19
Dahlén, Micael
16
Stafford, Marla Royne
14
Eisend, Martin
13
Burton, Scot
12
Carlson, Les
12
Li, Hairong
12
Laczniak, Russell N.
11
Rosengren, Sara
11
Kees, Jeremy
10
Muehling, Darrel D.
10
Nelson, Michelle R.
8
Phillips, Barbara J.
8
Haley, Eric
7
Huh, Jisu
7
Hung, Kineta
7
Kim, Jooyoung
7
Reid, Leonard N.
7
Royne, Marla
7
Stern, Barbara B.
7
Yoon, Sukki
7
Ashley, Christy
6
Koslow, Scott
6
Lee, Wei-Na
6
Okazaki, Shintaro
6
Pelsmacker, Patrick de
6
Puntoni, Stefano
6
Putrevu, Sanjay
6
Taylor, Charles Raymond
6
Till, Brian D.
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Yoon, Hye Jin
6
Zhou, Nan
6
Zinkhan, George M.
6
Abernethy, Avery M.
5
Choi, Yung Kyun
5
Franke, George R.
5
Gulas, Charles S.
5
LaTour, Michael S.
5
McQuarrie, Edward F.
5
Rifon, Nora J.
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Journal of advertising : official publication of the American Academy of Advertising
Journal of accountancy : publication of the American Institute of Certified Public Accountants
9,302
Modern materials handling : productivity solutions for manufacturing, warehousing & distribution ; official publication of Materials Handling & Management Society
5,487
LAN times : McGraw-Hill's network computing publication
4,299
Business credit : publication of National Association of Credit Management
3,064
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
3,008
Ergonomics : an international journal of research and practice in human factors and ergonomics ; the official publication of the Ergonomics Society and International Ergonomics Association
2,830
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2,433
Bulletin for international fiscal documentation : publication of the International Bureau of Fiscal Documentation ; official organ of the International Fiscal Association (IFA)
2,369
Corporate finance : a Euromoney publication
2,311
United Nations publication
2,252
The accounting review : a publication of the American Accounting Association
2,250
Iron & steel technology : a publication of the Association for Iron & Steel Technology
2,241
Review of social economy : publication of the Association for Social Economics
2,146
ILR review : a publication of the New York State School of Industrial and Labor Relations, a statutory college of the State University, Cornell University, Ithaca
1,997
The journal of portfolio management : a publication of Institutional Investor
1,897
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
1,663
Social security bulletin
1,551
Finance and development : F&D ; a quarterly publication of The International Monetary Fund
1,536
Strategic management journal
1,517
Journal of management education : a publication of the Organizational Behavior Teaching Society
1,449
The Executive : an Academy of Management Publication
1,425
Financial analysts' journal : FAJ
1,401
The financial review : the official publication of the Eastern Finance Association
1,391
Accounting horizons : a quarterly publication of the American Accounting Association
1,331
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1,308
Demography : a publication of the Population Association of America ; the statistical study of human populations
1,295
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
1,289
Agricultural history : a publication of the Agricultural History Society
1,219
The journal of product innovation management : an internat. publication of the Product Development & Management Association
1,115
Marketing management : a quarterly business management publication of the American Marketing Association
1,078
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1,036
The journal of derivatives : the official publication of the International Association of Financial Engineers
982
Journal of marketing
951
Business America : the magazine of international trade
929
United Nations Publication
923
The engineering economist : a journal devoted to the problems of capital investment ; a joint publication of the Engineering Economy Division of the American Society for Engineering Education and American Institute of Industrial Engineers
870
Strategy & leadership : a publication of Strategic Leadership Forum
841
The journal of product innovation management : an international publication of the Product Development & Management Association
803
Transportation science : the publication of the Transportation Science Section, Operation Research Society of America
788
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OLC EcoSci
588
ECONIS (ZBW)
400
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1
Special issue: children and advertising
Nelson, Michelle R.
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10012004032
Saved in:
2
Research on children and advertising then and now : challenges and opportunities for future research
Nelson, Michelle R.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 301-308
Persistent link: https://www.econbiz.de/10012004034
Saved in:
3
How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
De Jans, Steffi
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 309-325
Persistent link: https://www.econbiz.de/10012004045
Saved in:
4
Parenting "YouTube natives" : the impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
;
Childers, …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 326-346
Persistent link: https://www.econbiz.de/10012004047
Saved in:
5
What components should be included in advertising literacy education? : effect of component types and the moderating role of age
Hwang, Yoori
;
Yum, Jung-Yoon
;
Jeong, Se-Hoon
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 347-361
Persistent link: https://www.econbiz.de/10012004049
Saved in:
6
Effectiveness of a school-based media literacy curriculum in encouraging critical attitudes about advertising content and forms among boys and girls
Sekarasih, Laras
;
Scharrer, Erica
;
Olson, Christine
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 362-377
Persistent link: https://www.econbiz.de/10012004052
Saved in:
7
To meet or meat? : homophones in advertising encourage judgments and behaviors in children
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10012004056
Saved in:
8
When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives
Russell, Cristel Antonia
;
Hamby, Anne M.
;
Russell, Dale W.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10012004059
Saved in:
9
Jack and Jill be nimble : a historical analysis of an "adless" children’s magazine
Holiday, Steven
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012004092
Saved in:
10
Special issue: digital engagement with advertising
Rodgers, Shelly
(
ed.
);
Thorson, Esther
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011848708
Saved in:
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