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A Ronald Press Publication
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Ronald series on marketing management
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A Ronald Press publication
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Ronald Series on Marketing Management
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Ronald Series on marketing management
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
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Developing effective communications strategy : a benefit segmentation approach
Haley, Russell I.
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1985
Persistent link: https://www.econbiz.de/10000087995
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Developing business strategies
Aaker, David A.
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1984
Persistent link: https://www.econbiz.de/10000044308
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3
Promotion : a guide to effective promotional planning, strategies, and executions
Ailloni, Charas Dan
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1984
Persistent link: https://www.econbiz.de/10001817764
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4
Global strategic management
Davidson, William H.
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1982
Persistent link: https://www.econbiz.de/10000091587
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5
Industrial marketing research
Cox, William E.
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1979
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graph. Darst
Persistent link: https://www.econbiz.de/10000048307
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