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Search: isPartOf:"SERIES ON MARKETING MANAGEMENT"
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Marketing
11
Marketingmanagement
7
Management
6
Marketing management
6
Strategische Planung
5
Unternehmensplanung
5
Vereinigte Staaten
5
USA
4
Absatztechnik
3
B-to-B-Marketing
3
Business-to-business marketing
3
Industrie
3
Marktforschung
3
Strategisches Management
3
Absatzpolitik
2
Betriebsführung
2
Betriebswirtschaftliche Einführungsschrift
2
Finanzierung
2
Industriebetrieb
2
Kommunikation
2
Lieferantenmanagement
2
Markenartikel
2
Markenpolitik
2
Markentreue
2
Markenwahl
2
Marktsegmentierung
2
Methode
2
Multinationales Unternehmen
2
Neues Produkt
2
Produktplanung
2
Strategic management
2
Strategie
2
Supplier relationship management
2
United States
2
Werbung
2
Öffentlichkeitsarbeit
2
Absatz
1
Absatzplanung
1
Betriebliche Wertschöpfung
1
Betriebsplanung
1
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Book / Working Paper
34
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Lehrbuch
3
Textbook
2
Language
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English
22
Undetermined
12
Author
All
Aaker, David A.
5
Webster, Frederick E.
5
Crissy, William Joseph Eliot
3
Crompton, John L.
2
Davidson, William H.
2
Fischer, Paul M.
2
Haley, Russell I.
2
Jacoby, Jacob
2
Mossman, Frank H.
2
AILLONI-CHARAS, DAN
1
Ailloni, Charas Dan
1
CAFARELLI, EUGENE J.
1
Cash, Harold C.
1
Chestnut, Robert W.
1
Chestnut, Robert Ward
1
Choffray, Jean Marie
1
Copacino, William C.
1
Cox, William E.
1
Cox, William Edwin
1
Dominguez, George S.
1
GRIKSCHEIT, GARY M.
1
Keil, John M.
1
Lamb, Charles W.
1
Lamb, Charles William
1
Lambert, Clark
1
Lilien, Gary L.
1
Magee, John Francis
1
Prince, Melvin
1
Rosenfield, Donald B.
1
Ross, Robert D.
1
SILBERT, IRENE A.
1
WADEMAN, VICTOR
1
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Published in...
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Wiley series on marketing management
4
A Ronald Press Publication
3
Ronald series on marketing management
3
Series on marketing management
2
A Ronald Press publication
1
A Ronald Press publications
1
Ronald Series on Marketing Management
1
Ronald Series on marketing management
1
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Source
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USB Cologne (EcoSocSci)
23
ECONIS (ZBW)
11
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1
Developing business strategies
Aaker, David A.
-
1992
-
3. ed.
Persistent link: https://www.econbiz.de/10004135592
Saved in:
2
Industrial marketing strategy
Webster, Frederick E.
-
1991
-
3. ed.
Persistent link: https://www.econbiz.de/10000058322
Saved in:
3
Developing business strategies
Aaker, David A.
-
1988
-
2. ed.
Persistent link: https://www.econbiz.de/10000780716
Saved in:
4
Developing business strategies
Aaker, David A.
-
1988
-
2. ed.
Persistent link: https://www.econbiz.de/10004087261
Saved in:
5
Marketing government and social services
Crompton, John L.
-
1986
Persistent link: https://www.econbiz.de/10000697472
Saved in:
6
Marketing government and social services
Crompton, John L.
;
Lamb, Charles William
-
1986
Persistent link: https://www.econbiz.de/10004251715
Saved in:
7
Developing effective communications strategy : a benefit segmentation approach
Haley, Russell I.
-
1985
Persistent link: https://www.econbiz.de/10000087995
Saved in:
8
Developing effective communications strategy : a benefit segmentation approach
Haley, Russell I.
-
1985
Persistent link: https://www.econbiz.de/10004648680
Saved in:
9
Modern logistics management : integrating marketing, manufacturing, and physical distribution
Magee, John Francis
;
Copacino, William C.
;
Rosenfield, …
-
1985
Persistent link: https://www.econbiz.de/10004620117
Saved in:
10
The creative mystique : how to manage it, nurture it, and make it pay
Keil, John M.
-
1985
Persistent link: https://www.econbiz.de/10004727363
Saved in:
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