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~person:"Shimp, Terence A."
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Shimp, Terence A.
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Promotion management & marketing communications
Shimp, Terence A.
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1993
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3. ed.
Persistent link: https://www.econbiz.de/10004192438
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Promotion management and marketing communications
Shimp, Terence A.
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1990
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2. ed.
Persistent link: https://www.econbiz.de/10004090458
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