Promotion management and marketing communications
Terence A. Shimp
| Year of publication: |
1990 ; 2. ed.
|
|---|---|
| Authors: | Shimp, Terence A. |
| Publisher: |
Chicago [u.a.] : Dryden Press |
| Subject: | Marketing | Kommunikation |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 673 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | 4. Aufl. u.d.T.: Shimp, Terence A.: Advertising, promotion, and supplemental aspects of integrated marketing communications |
| ISBN: | 0-03-026643-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004090458