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Prestige Brands or Luxury Brands? An Exploratory Inquiry on Consumer Perceptions
Dubois, Bernard
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Czellar, Sandor
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Université <Genève> / Section des Hautes Etudes …
-
2002
An interpretative analysis of in-depth consumer interviews explores the relationship between the concepts of "luxury" and "prestige" as applied to brands.
Persistent link: https://www.econbiz.de/10005843549
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