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~type_genre:"Reprint"
~subject:"Epistemology"
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The development of marketing theory and its philosophical underpinnings
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1
Epistemological and methodological considerations
Barker, Drucilla K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003914766
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2
Positivism and paradigm dominance in consumer research : toward critical pluralism and rapprochement
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003793804
Saved in:
3
The critical imagination : emanciparoy interests in consumer research
Murray, Jeff B.
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832474
Saved in:
4
Remembering motivation research : toward on alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2008
Persistent link: https://www.econbiz.de/10003609456
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5
Marketing, scientific progress and scientific method
Anderson, Paul F.
-
2008
Persistent link: https://www.econbiz.de/10003610284
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6
The tyranny of paradigms : the case for paradigmatic pluralism in marketing
Arndt, Johan
-
2008
Persistent link: https://www.econbiz.de/10003610302
Saved in:
7
Theoretical an philosophical implications of postmodern debates : some challenges to modern marketing
Firat, A. Fuat
;
Dholakia, Nikhilesh
-
2008
Persistent link: https://www.econbiz.de/10003610414
Saved in:
8
The critical imagination : emancipatory interests in consumer research
Murray, Jeff B.
;
Ozanne, Julie L.
-
2008
Persistent link: https://www.econbiz.de/10003610426
Saved in:
9
Construing the critical imagination : comments and necessary diversions
Hetrick, William P.
;
Lozada, Hector R.
-
2008
Persistent link: https://www.econbiz.de/10003610435
Saved in:
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