Fridgen, Michael; Schackmann, Jürgen; Volkert, Stefan - Universität <Augsburg> / Lehrstuhl für … - 1999
solutions. For this new wayof EB it is essential to have a profound knowledge aboutthe customer. In this paper, we discuss … those generic customer modelsshould include both, knowledge, e.g. about risk-affinity,attitude towards net present value and …