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~person:"Rugman, Alan M."
~person:"Huber, Frank"
~person:"Diamantopoulos, Adamantios"
~subject:"Brand image"
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Brand image
Multinationales Unternehmen
133
Transnational corporation
110
Deutschland
83
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81
Consumer behaviour
80
Germany
80
Theorie
78
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78
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77
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66
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66
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59
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58
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English
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Rugman, Alan M.
Huber, Frank
Diamantopoulos, Adamantios
Burmann, Christoph
57
Keller, Kevin Lane
28
Melewar, T. C.
28
Phau, Ian
28
Loureiro, Sandra Maria Correia
26
Bang, Nguyen
22
Guzman, Francisco
22
Esch, Franz-Rudolf
21
De Chernatony, Leslie
20
Han, Heesup
20
Japutra, Arnold
19
Foroudi, Pantea
18
Sarkar, Abhigyan
18
Baumgarth, Carsten
17
King, Ceridwyn
17
Romaniuk, Jenni
17
MacInnis, Deborah J.
16
Sattler, Henrik
16
Bauer, Hans H.
15
Bruhn, Manfred
15
Ekinci, Yuksel
15
Gil Saura, Irene
15
Khan, Imran
15
Christodoulides, George
14
Fetscherin, Marc
14
Gupta, Suraksha
14
Kumar, Vikas
14
Park, C. Whan
14
Rahman, Zillur
14
Sarkar, Juhi Gahlot
14
Wong, IpKin Anthony
14
Gierl, Heribert
13
Khamitov, Mansur
13
Paul, Justin
13
Shimul, Anwar Sadat
13
Veloutsou, Cleopatra
13
Wiedmann, Klaus-Peter
13
Grohmann, Bianca
12
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Center of Market Oriented Product and Production Management
1
Springer Fachmedien Wiesbaden
1
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Journal of business research : JBR
9
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
6
Journal of international marketing
5
The journal of product & brand management
2
British journal of management
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business economics : JBE
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Management international review : mir ; journal of international business
1
Psychology & marketing
1
Reihe: Marketing : MAR
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of brand management : an international journal
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
40
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1
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
2
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
3
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
4
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
5
Negative Spillover-Effekte in Markenallianzen : unterschiedliche Typen und Intensitäten an Verfehlungen eines Allianzpartners
Eisele, Anita
;
Meyer, Frederik
;
Gebühr, Lukas
;
Huber, Frank
-
2015
Persistent link: https://www.econbiz.de/10010528985
Saved in:
6
"Regretting your brand-self?" : the moderating role of consumer-brand identification on consumer responses to purchase regret
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
80
(
2017
),
pp. 218-227
Persistent link: https://www.econbiz.de/10011771503
Saved in:
7
Emotion und Marke als Einflussfaktor der wahrgenommenen Preisfairness : eine theoretische und empirisch experimentelle Analyse
Huber, Frank
;
Vollhardt, Kai
;
Heußler, Tobias
-
2006
Persistent link: https://www.econbiz.de/10003297819
Saved in:
8
How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
9
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
10
Einflussfaktoren des zielorientierten Kaufverhaltens : eine kausalanalytische Studie im Bekleidungsmarkt
Huber, Frank
;
Vollhardt, Kai
;
Regier, Stefanie
;
Kunkel, Ben
-
2005
Persistent link: https://www.econbiz.de/10003301752
Saved in:
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