//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
~isPartOf:"International journal of technology marketing : IJTMkt"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: knowledge OR management
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Innovation management
80
Innovationsmanagement
80
Consumer behaviour
50
Konsumentenverhalten
50
Marketing management
40
Beziehungsmarketing
38
Innovation
38
Relationship marketing
38
Social Web
34
Social web
34
Internet marketing
27
Online-Marketing
27
New product development
25
Produktentwicklung
25
Brand management
20
Markenführung
20
Brand image
16
Customer satisfaction
16
Kundenzufriedenheit
16
Markenimage
16
Customer integration
15
E-commerce
15
Electronic Commerce
15
Kundenintegration
15
Technischer Fortschritt
14
Technological change
14
innovation
14
Knowledge management
11
Online retailing
11
Online-Handel
11
Wissensmanagement
11
Lieferantenmanagement
10
Supplier relationship management
10
social media
10
Betriebliche Wertschöpfung
9
Dienstleistungsqualität
9
Greece
9
Griechenland
9
Information technology
9
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
35
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
40
Aufsatz in Zeitschrift
40
Collection of articles of several authors
6
Sammelwerk
6
Case study
3
Fallstudie
3
Language
All
English
40
Author
All
Melanthiou, Yioula
3
Brem, Alexander
2
Aarikka-Stenroos, Leena
1
Amirkhanpour, Monaliz
1
Anderson, Phil
1
Arruda Filho, Emílio José Montero
1
Artusi, Marco
1
Au, Alan Kai Ming
1
Baccarella, Christian V.
1
Bao, Yongchuan
1
Bardhan, Amit Kumar
1
Bidyarthi, H. M. Jha
1
Bokad, P. V.
1
Bongartz, Richard
1
Brady, Mairead
1
Brooksbank, Roger
1
Brown McCabe, Deborah
1
Cassia, Fabio
1
Chanda, Udayan
1
Chou, Mei Wen
1
Coburn, Victor
1
Deshmukh, L. B.
1
Eggers, Fabian
1
Engle, Marcy
1
Enkel, Ellen
1
Fantis, Sophia
1
Fellenz, Martin R.
1
Fullerton, Sam
1
Harris, Robert J.
1
Hong, Soonkwan
1
Karger, Cornelia R.
1
Katavelos, Antonios
1
Katsonis, Nikolaos
1
Kotzaivazoglou, Iordanis
1
Kuo, David Chien-liang
1
Kutvonen, Antero
1
Lehtimäki, Tuula
1
Lichtenthaler, Ulrich
1
Lille, Christine de
1
Lim, Lynn L. K.
1
more ...
less ...
Published in...
All
International journal of technology marketing : IJTMkt
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
236
SpringerLink / Bücher
191
Journal of strategic marketing
183
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
120
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
102
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
66
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
Springer eBook Collection / Business and Economics
41
International marketing review
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Harvard business review : HBR
34
more ...
less ...
Source
All
ECONIS (ZBW)
40
Showing
1
-
10
of
40
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing of technological
knowledge
: an empirical analysis of licensing activities of university TLOs in Japan
Yoneyama, Shigemi
;
Senoo, Dai
;
Watanabe, Toshiya
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
2
,
pp. 127-144
Persistent link: https://www.econbiz.de/10008746095
Saved in:
2
Advertising agency selection, customer retention and satisfaction factors : an exploratory research in the Greek advertising market
Katsonis, Nikolaos
;
Tsekouropoulos, Georgios
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10012140190
Saved in:
3
Technology-based marketing strategies through the consumer lens : how might perceptions of ethicality and effectiveness interrelate?
Brooksbank, Roger
;
Fullerton, Sam
;
Miller, Steven
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 428-451
Persistent link: https://www.econbiz.de/10012209497
Saved in:
4
How to bring innovation into a conservative market?
Sedysheva, Maritana
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10011478620
Saved in:
5
Revisiting the Marketing Strategy and Tactics of Technology Innovative Solutions
2016
Persistent link: https://www.econbiz.de/10011478662
Saved in:
6
Special issue: innovation and new marketing channels
Melanthiou, Yioula
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011478563
Saved in:
7
Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses : an example from the health club i...
Veen, Gerrita van der
;
Lugt, Remko van der
;
Lille, …
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011478341
Saved in:
8
Distinctive dynamic capabilities for new business creation : sensing, seizing, scaling and separating
Roseno, Axel
;
Enkel, Ellen
;
Mezger, Florian
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
2
,
pp. 197-234
Persistent link: https://www.econbiz.de/10009759275
Saved in:
9
Building up a firm's commercialisation competence : from product concept to the first reference
Aarikka-Stenroos, Leena
;
Lehtimäki, Tuula
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
2
,
pp. 177-196
Persistent link: https://www.econbiz.de/10009759276
Saved in:
10
Independent inventors and inbound open innovation : using a resource-based approach to create a tool for screening inventor approaches in order to facilitate technology in-licensin...
Smeilus, Gavin
;
Harris, Robert J.
;
Pollard, Andrew
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
2
,
pp. 102-126
Persistent link: https://www.econbiz.de/10009759285
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->