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~type:"article"
~person:"Bruhn, Manfred"
~person:"Kadocsa, György"
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Beziehungsmarketing
69
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Bruhn, Manfred
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Management research review
1
Marketing : ZFP ; journal of research and management
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The journal of consumer marketing
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ECONIS (ZBW)
8
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1
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8
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8
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1
Complaint
management
on social networking platforms : an examination of inconsistent complaint behaviour and the identification of potential reduction strategies
Bruhn, Manfred
;
Papen, Marie-Christin
;
Zingg, Dominique
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
4
,
pp. 201-206
Persistent link: https://www.econbiz.de/10011561018
Saved in:
2
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
3
Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
4
Differentiating customer engaging behavior by targeted benefits : an empirical study
Braun, Corina
;
Batt, Verena
;
Bruhn, Manfred
;
Hadwich, …
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 528-538
Persistent link: https://www.econbiz.de/10011642245
Saved in:
5
Dienstleistungsmanagement und Social Media : eine Einführung in die theoretischen und prakatischen Problemstellungen
Bruhn, Manfred
;
Hadwich, Karsten
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 3-40)
.
2013
Persistent link: https://www.econbiz.de/10009756249
Saved in:
6
Are social media replacing traditional media in terms of brand equity creation?
Bruhn, Manfred
;
Schoenmueller, Verena
;
Schäfer, Daniela B.
- In:
Management research review
35
(
2012
)
9
,
pp. 770-790
Persistent link: https://www.econbiz.de/10009660482
Saved in:
7
Erlebnisorientierte Markenführung im Social Web : Forschungsmethoden und Forschungsthemen
Bruhn, Manfred
;
Schäfer, Daniela B.
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 31-49)
.
2011
Persistent link: https://www.econbiz.de/10009373466
Saved in:
8
Markenkommunikation auf Social Media-Plattformen : Anforderungen aus Konsumentensicht und deren Einfluss auf Zielgrössen des Markenmanagements
Bruhn, Manfred
;
Schäfer, Daniela B.
;
Schoenmüller, Verena
- In:
Die Unternehmung : Swiss journal of business research …
66
(
2012
)
1
,
pp. 64-84
Persistent link: https://www.econbiz.de/10009528926
Saved in:
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