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~type_genre:"Article in journal"
~person:"Gierl, Heribert"
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Consumer behaviour
34
Konsumentenverhalten
34
Theorie
24
Theory
24
Advertising effects
18
Werbewirkung
18
Advertising
15
Marketing management
13
Marketingmanagement
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12
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Article in journal
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German
44
English
33
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Gierl, Heribert
Cheng, T. C. E.
230
Schäffer, Utz
224
Weber, Jürgen
206
Wright, Mike
202
Kraus, Sascha
200
Vrontis, Demetris
181
Choi, Tsan-Ming
165
Antony, Jiju
158
Han, Heesup
157
Gunasekaran, Angappa
151
Audretsch, David B.
147
Fabozzi, Frank J.
145
Svensson, Göran
136
Jang, Soocheong
133
Kumar, Vikas
131
Sarkis, Joseph
127
Clegg, Stewart
126
Foss, Nicolai J.
124
Law, Chun Hung Roberts
124
Tang, Christopher S.
124
Mattila, Anna S.
122
Yang, Yang
121
Dwivedi, Yogesh Kumar
118
Tarba, Shlomo Yedidia
117
Daim, Tugrul U.
115
Budhwar, Pawan S.
113
Euchner, Jim
113
Govindan, Kannan
112
Shankar, Ravi
112
Wagner, Stephan M.
111
Eppler, Martin J.
110
Thurasamy Ramayah
110
Chen, Jing
108
Kumar, V.
105
Li, Yuan
105
Brem, Alexander
104
Lindgreen, Adam
104
Liu, Yang
104
Wang, Ying
104
Van Wassenhove, Luk N.
103
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Marketing : ZFP ; journal of research and management
33
Jahrbuch der Absatz- und Verbrauchsforschung
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
5
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
4
Der Markt : international journal of marketing
3
Journal of business economics : JBE
3
Marketing : journal of research and management
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
Handelsforschung
2
Journal für Betriebswirtschaft : management review quarterly
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
OR-Spektrum : quantitative approaches in management
1
Review of managerial science
1
Schmalenbach business review : sbr
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Planung & Unternehmenssteuerung
1
Zeitschrift für Planung : ZP
1
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ECONIS (ZBW)
77
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1
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77
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
3
The color of togetherness : a theoretical contribution to the research on color effects
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
2
,
pp. 32-60
Persistent link: https://www.econbiz.de/10014632898
Saved in:
4
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
5
Let's dance a little bit : preliminary considerations about effects of dance in advertising videos
Brauckmann, Nadine
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
4
,
pp. 32-65
Persistent link: https://www.econbiz.de/10014437780
Saved in:
6
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
7
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
8
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
9
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
10
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
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