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~type_genre:"Article in journal"
~person:"Kumar, V."
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Beziehungsmarketing
48
Relationship marketing
48
Consumer behaviour
26
Konsumentenverhalten
26
Marketing management
25
Marketingmanagement
25
Customer value
23
Kundenwert
23
Brand management
13
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13
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United States
13
Theorie
11
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Emerging economies
10
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Unternehmenserfolg
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B-to-B-Marketing
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Business-to-business marketing
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Customer satisfaction
7
Kundenzufriedenheit
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Lieferantenmanagement
7
Supplier relationship management
7
customer lifetime value
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Brand
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Brand image
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Einzelhandel
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Markenartikel
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Markenimage
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Marketing
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Performance measurement
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Performance-Messung
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Undetermined
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104
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Article in journal
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105
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10
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10
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6
Collection of articles of several authors
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Kumar, V.
Cheng, T. C. E.
230
Schäffer, Utz
224
Weber, Jürgen
206
Wright, Mike
202
Kraus, Sascha
200
Vrontis, Demetris
181
Choi, Tsan-Ming
165
Antony, Jiju
158
Han, Heesup
158
Gunasekaran, Angappa
151
Audretsch, David B.
147
Fabozzi, Frank J.
145
Svensson, Göran
136
Jang, Soocheong
133
Kumar, Vikas
131
Sarkis, Joseph
127
Clegg, Stewart
126
Foss, Nicolai J.
124
Law, Chun Hung Roberts
124
Tang, Christopher S.
124
Mattila, Anna S.
122
Yang, Yang
121
Dwivedi, Yogesh Kumar
118
Tarba, Shlomo Yedidia
117
Daim, Tugrul U.
115
Budhwar, Pawan S.
113
Euchner, Jim
113
Govindan, Kannan
112
Shankar, Ravi
112
Thurasamy Ramayah
111
Wagner, Stephan M.
111
Eppler, Martin J.
110
Chen, Jing
108
Brem, Alexander
105
Li, Yuan
105
Lindgreen, Adam
104
Liu, Yang
104
Wang, Ying
104
Van Wassenhove, Luk N.
103
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Published in...
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Journal of marketing
17
Journal of the Academy of Marketing Science
14
Journal of marketing research : JMR
12
Industrial marketing management : the international journal for industrial and high-tech firms
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of international marketing
5
Journal of retailing
5
MIT sloan management review
5
Journal of business research : JBR
3
MSI reports : working paper series
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
British journal of management
1
California management review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of forecasting
1
International journal of production research
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of creating value
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing research
1
Journal of service management
1
Journal of service research
1
Journal of service research : JSR
1
Journal of world business : JWB
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Psychology & marketing
1
Review of marketing research
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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Source
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ECONIS (ZBW)
105
Showing
1
-
10
of
105
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Manufacturing relocation ambiguity model : a prerequisite for
knowledge
management
Fjellström, Daniella
;
Hilletofth, Per
;
Fang, Tony
; …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1100-1116
Persistent link: https://www.econbiz.de/10014336260
Saved in:
2
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that
knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
3
Special issue: managing business and innovation in emerging markets
Kumar, V.
(
ed.
);
Srivastava, Rajendra Krishan
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012301354
Saved in:
4
Measuring and managing a salesperson's future value to the firm
Kumar, V.
;
Sunder, Sarang
;
Leone, Robert P.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 591-608
Persistent link: https://www.econbiz.de/10010489702
Saved in:
5
Developing green supply chain
management
taxonomy-based decision support system
Kumar, V.
;
Holt, D.
;
Ghobadian, Abby
;
Garza-Reyes, J. A.
- In:
International journal of production research
53
(
2015
)
21/22
,
pp. 6372-6389
Persistent link: https://www.econbiz.de/10011434046
Saved in:
6
Analyzing the diffusion of global customer relationship
management
: a cross-regional modeling framework
Kumar, V.
;
Sunder, Sarang
;
Ramaseshan, B.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10008935329
Saved in:
7
Customer experience
management
in retailing : an organizing framework
Grewal, Dhruv
;
Levy, Michael
;
Kumar, V.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
Saved in:
8
The impact of customer relationship
management
implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander
;
Jayachandran, Satish
;
Kumar, V.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
Saved in:
9
Implementing profitability through a customer lifetime value
management
framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
10
Optimal customer relationship
management
using Bayesian decision theory : an application for customer selection
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 579-594
Persistent link: https://www.econbiz.de/10003569723
Saved in:
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