//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Interview"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: knowledge OR management
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Deutschland
209
Germany
208
USA
109
United States
108
Führungsstil
102
Strategisches Management
102
Leadership style
101
Strategic management
98
Führungskräfte
72
Managers
72
Organisatorischer Wandel
62
Organizational change
62
Controlling
57
Management control
57
Leadership
55
Personalführung
54
Innovation
53
Management
52
Innovation management
49
Innovationsmanagement
49
Unternehmenskultur
49
Corporate culture
48
Corporate Social Responsibility
45
Corporate social responsibility
45
Human Resource Management
41
Personalmanagement
40
Business ethics
37
Unternehmensethik
37
Interview
36
Befragung
34
India
33
Indien
33
Risikomanagement
28
Risk management
28
Markenführung
27
Economists
26
Project management
26
Projektmanagement
26
Welt
26
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
25
Book / Working Paper
2
Type of publication (narrower categories)
All
Interview
Article in journal
10,256
Aufsatz in Zeitschrift
10,256
Aufsatz im Buch
2,376
Book section
2,376
Hochschulschrift
621
Graue Literatur
491
Non-commercial literature
491
Thesis
447
Case study
437
Fallstudie
437
Collection of articles of several authors
376
Sammelwerk
376
Working Paper
306
Arbeitspapier
305
Aufsatzsammlung
257
research-article
201
Conference paper
121
Konferenzbeitrag
121
Reprint
104
Konferenzschrift
85
Ratgeber
84
Lehrbuch
82
Guidebook
80
Textbook
69
Conference proceedings
53
review
52
non-article
50
conceptual-paper
44
review-article
44
Handbook
36
Handbuch
36
Bibliografie enthalten
33
Bibliography included
33
case-report
25
viewpoint
20
Collection of articles written by one author
13
Fallstudiensammlung
13
Sammlung
13
Systematic review
12
more ...
less ...
Language
All
German
16
English
11
Author
All
Kent, Muhtar
2
Ackermann, Marion
1
Appau, Samuelson
1
Arruda, William
1
Bali, Vinita
1
Ballouli, Khalid
1
Baumgarth, Carsten
1
Bruhn, Manfred
1
Coombe, Cary
1
Crittenden, Victoria Lynn
1
De Walt, Ash
1
Dernaika, Tanya
1
Diamantopoulos, Adamantios
1
Diller, Hermann
1
Frisch, Jutta
1
Gatermann, Michael
1
Geddes, Paul
1
Hegele-Raih, Cornelia
1
Herhausen, Dennis
1
Horváth, Péter
1
Hughes, Tim
1
Hutchinson, Michael
1
Höhmann, Ingmar
1
Ignatius, Adi
1
Kaempfe, Hasso
1
Keo, Teeda
1
Kestel, Christina
1
Klepper, Karsten
1
Koch, Klaus-Dieter
1
Krieger, Kai Harald
1
Lippe-Weißenfeld, Hagen W.
1
Mannelly, Matthew M.
1
Martin, Bernadette
1
Mazanec, Michael
1
McCarty, Paulette
1
Millman, Debbie
1
Naroska, Marc
1
Nota, Pieter
1
Nowak, Mirko
1
O'Regan, Nicholas
1
more ...
less ...
Published in...
All
Harvard-Business-Manager : das Wissen der Besten
5
Akzente
2
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Strategie und Technik des Automobilmarketing
2
Business horizons
1
Case studies and conversations
1
Exzellentes Controlling, exzellente Unternehmensleistung : best practice und Trends im Controlling ; [... Beiträge des 25. Stuttgarter Controller-Forums (SCF) 2011 ...]
1
Harvard business review : HBR
1
International journal of entrepreneurial venturing
1
Journal of Islamic marketing : JIMA
1
Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
1
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
1
Marketing nach Maß : von der Vielfalt profitieren
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The marketing review
1
Thunderbird international business review
1
more ...
less ...
Source
All
ECONIS (ZBW)
27
Showing
1
-
10
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Branding the elite professional athlete through use of new media and technology : an interview with Ash De Walt
De Walt, Ash
;
Ballouli, Khalid
;
Hutchinson, Michael
- In:
International journal of entrepreneurial venturing
4
(
2012
)
1
,
pp. 58-64
Persistent link: https://www.econbiz.de/10009491685
Saved in:
2
Interview with Tanya Dernaika
Dernaika, Tanya
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
3
,
pp. 298-301
Persistent link: https://www.econbiz.de/10008701572
Saved in:
3
Branding start-ups in Africa : a conversation with Sydney Scott Sam
Sam, Sydney Scott
(
interviewee
); …
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 39-51)
.
2021
Persistent link: https://www.econbiz.de/10012651437
Saved in:
4
Mut leitet Wandel ein
Coombe, Cary
(
interviewee
)
- In:
Harvard-Business-Manager : das Wissen der Besten
42
(
2020
),
pp. 37
Persistent link: https://www.econbiz.de/10012152592
Saved in:
5
"Nichts für schwache Nerven"
Kent, Muhtar
;
Ignatius, Adi
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
11
,
pp. 64-70
Persistent link: https://www.econbiz.de/10009316304
Saved in:
6
Shaking things up at Coca-Cola
Kent, Muhtar
- In:
Harvard business review : HBR
89
(
2011
)
10
,
pp. 94-99
Persistent link: https://www.econbiz.de/10009349291
Saved in:
7
A leader with a passion for brands : an interview with Matthew M. Mannelly, CEO of Prestige Brands, Inc.
Mannelly, Matthew M.
- In:
Business horizons
54
(
2011
)
5
,
pp. 399-405
Persistent link: https://www.econbiz.de/10009297132
Saved in:
8
Branding in a digital world : discussion based on an interview with Paul Geddes CEO of Direct Line Group
Geddes, Paul
(
interviewee
);
Hughes, Tim
(
interviewer
); …
- In:
The marketing review
18
(
2018
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10011892851
Saved in:
9
Verwirrte Kunden
Diamantopoulos, Adamantios
(
interviewee
); …
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
5
,
pp. 16-17
Persistent link: https://www.econbiz.de/10011940130
Saved in:
10
MIR talks to Vinita Bali, Managing Director and CEO of Britannia Industries
Bali, Vinita
;
Reddy, Srinivas K.
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
2
,
pp. 52-60
Persistent link: https://www.econbiz.de/10008697202
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->