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~type_genre:"Mehrbändiges Werk"
~type_genre:"Reprint"
~subject:"KMU"
~subject:"Brand management"
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Corporate brand and corporate reputation
13
Brand management ; Vol. 2
12
Brand management ; Vol. 3
12
Brand management ; Vol. 1
10
The evolution of brands : from signals of quality to storehouses of trust
10
Brand management ; Vol. 4
9
Measuring and managing brands
9
International marketing ; Vol. 2
6
Small business and entrepreneurship ; Vol. 4
6
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5
SAGE library in marketing
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3
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3
Measuring business excellence : the journal of organizational performance management
3
The journal of brand management : an international journal
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Der Betriebswirt : Management in Wissenschaft und Praxis
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Evolving and emerging issues in marketing strategy
2
Journal of East European management studies : JEEMS
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Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
2
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2
The international library of entrepreneurship
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2
Zeitschrift der Unternehmensberatung : ZUb
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Chinese management in the 'harmonious society' : managers, markets and the globalized economy
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1
Culturally-sensitive models of family business in Anglo region : a compendium using the globe paradigm
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1
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International journal of globalisation and small business : IJGSB
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International marketing ; Vol. 3
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ECONIS (ZBW)
174
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1
The internationalization process of the smaller firm : re-framing the relationships between market commitment,
knowledge
and involvement
Lamb, Peter W.
;
Liesch, Peter Wayne
-
2009
Persistent link: https://www.econbiz.de/10003834388
Saved in:
2
A kis- és középvállalkozások néhány foglalkoztatási, munkaügyi és tudásfelhasználási jellemzője : (makro-, mezo- és mikromegközelítés perspektívájában), Rész II...
Makó, Csaba
;
Csizmadia, Péter
;
Illéssy, Miklós
- In:
Társadalomkutatás
23
(
2005
)
4
,
pp. 443-472
Persistent link: https://www.econbiz.de/10003242772
Saved in:
3
A kis- és középvállalkozások néhány foglalkoztatási, munkaügyi és tudásfelhasználási jellemzője : (makro-, mezo- és mikromegközelítés perspektívájában), Rész I...
Makó, Csaba
;
Csizmadia, Péter
;
Illéssy, Miklós
- In:
Társadalomkutatás
23
(
2005
)
3
,
pp. 359-381
Persistent link: https://www.econbiz.de/10003204609
Saved in:
4
Knowledge
networks in the tourism sector of the Bournemouth, Poole, and Christchurch conurbation : preliminary analysis
McLeod, Michelle Theresa
;
Vaughan, David Roger
; …
- In:
Advances in service network analysis
,
(pp. 71-87)
.
2012
Persistent link: https://www.econbiz.de/10009311430
Saved in:
5
Special section: Thought leadership in brand
management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
6
Special section: Thought leadership in brand
management
II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
7
Dynamic
knowledge
-related learning processes in internationalizing high-tech SMEs
Saarenketo, Sami
;
Puumalainen, Kaisu
;
Kuivalainen, Olli
; …
-
2009
Persistent link: https://www.econbiz.de/10003834222
Saved in:
8
The use of multiple export channels by small
knowledge
-intensive firms
McNaughton, Rod B.
-
2008
Persistent link: https://www.econbiz.de/10003655454
Saved in:
9
Corporate governance in small and medium-sized firms
Audretsch, David B.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009299696
Saved in:
10
Encyclopaedia of strategic brand
management
: value creation, sustainability and performance
Miller, Adan
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009680074
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