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~person:"Narus, James A."
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Marketing
5
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Narus, James A.
Anderson, James E.
434
Anderson, James
159
Yotov, Yoto V.
73
Anderson, James L.
62
Anderson, James C.
50
Neary, J. Peter
50
Anderson, James H.
48
Anderson, James E
36
Yotov, Yoto
27
Young, Leslie
24
Murrell, Peter
22
Marcouiller, Douglas
21
Martin, Will
20
Anderson, James G.
19
Larch, Mario
19
Anderson, James M.
15
Wouters, Marc
15
Bandiera, Oriana
14
Korsun, Georges
14
Asche, Frank
12
Zanardi, Maurizio
12
Borchert, Ingo
11
Mattoo, Aaditya
11
Valderrama, Diego
11
Anderson, James R.
10
Neary, J Peter
10
Wincoop, Eric van
10
Anderson, James A.
9
van Wincoop, Eric
9
Neary, J.Peter
8
Wynstra, Finn
8
Kumar, Nirmalya
7
Van Wincoop, Eric
7
Anderson, James N.
6
Anderson, James Norman Dalrymple
6
Gray, Cheryl Williamson
6
Vesselovsky, Mykyta
6
Yotov, Yoto V
6
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5
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Harvard business review : HBR
5
Harvard-Business-Manager : das Wissen der Besten
3
Journal of business-to-business marketing
2
Journal of operations management : publ. quarterly by the American Production & Inventory Control Society, Inc
2
Business Horizons
1
Business horizons
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Business strategy review
1
Industrial marketing : a German-American perspective ; with 29 tables
1
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1
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Marketing management : a quarterly business management publication of the American Marketing Association
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Pearsons education international
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ECONIS (ZBW)
13
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1
Tiebreaker selling
Anderson, James C.
;
Narus, James A.
;
Wouters, Marc
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 90-96
Persistent link: https://www.econbiz.de/10010339534
Saved in:
2
Per Tiebreak zum Verkaufserfolg
Anderson, James C.
;
Narus, James A.
;
Wouters, Marc
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
5
,
pp. 32-41
Persistent link: https://www.econbiz.de/10010344199
Saved in:
3
Supplier development responsibility and NPD project outcomes : the role of monetary quantification of differences and supporting-deal gathering
Wynstra, Finn
;
Anderson, James C.
;
Narus, James A.
; …
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010219672
Saved in:
4
Improving sourcing decisions in NPD projects : monetary quantification of points of difference
Wouters, Marc
;
Anderson, James C.
;
Narus, James A.
; …
- In:
Journal of operations management
27
(
2009
)
1
,
pp. 64-77
Persistent link: https://www.econbiz.de/10003808994
Saved in:
5
Business market management : understanding, creating, and delivering value
Anderson, James C.
;
Narus, James A.
;
Narayandas, Das
-
2009
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003684257
Saved in:
6
Business market management : understanding, creating, and delivering value
Anderson, James C.
;
Narus, James A.
;
Narayandas, Das
-
2009
-
3. ed., Pearson Internat. ed.
Persistent link: https://www.econbiz.de/10004925270
Saved in:
7
Business market management : understanding, creating and delivering value
Anderson, James C.
;
Narus, James A.
-
2004
-
2nd ed., [internat. ed.]
Persistent link: https://www.econbiz.de/10001704610
Saved in:
8
Certified value sellers
Anderson, James C.
;
Kumar, Nirmalya
;
Narus, James A.
- In:
Business strategy review
19
(
2008
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10003687554
Saved in:
9
Value merchants : demonstrating and documenting superior value in business markets
Anderson, James C.
;
Kumar, Nirmalya
;
Narus, James A.
-
2007
Persistent link: https://www.econbiz.de/10003451805
Saved in:
10
A reply to "Business marketing in master's programs : a part of fabric" ; but what if the suit differs?
Barclay, Donald W.
;
Deutscher, Terry H.
;
Vandenbosch, …
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 69-74
Persistent link: https://www.econbiz.de/10003507066
Saved in:
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