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Search: person:"Beverland, Michael"
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Consumer behaviour
17
Konsumentenverhalten
17
Brand management
16
Markenführung
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Neuseeland
11
New Zealand
11
Brand
8
Markenartikel
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Markenimage
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Marketingmanagement
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Australien
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Credibility
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Einzelhandel
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Innovation
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Innovationsmanagement
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Tiere
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Authenticity
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Markenpolitik
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New product development
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Produktentwicklung
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Viral marketing
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Virales Marketing
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Wein
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English
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Beverland, Michael B.
71
Beverland, Michael
64
Lindgreen, Adam
29
Farrelly, Francis
16
Lim, Elison Ai Ching
8
Sands, Sean
8
Dobele, Angela
7
Napoli, Julie
7
Oppewal, Harmen
7
Farrelly, Francis J.
6
Morrison, Michael
5
Bove, Liliana L.
3
Cankurtaran, Pinar
3
Chung, Emily
3
Healy, Michael J.
3
Healy, Michael John
3
Karpen, Ingo O.
3
Lockshin, Lawrence S.
3
Micheli, Pietro
3
Shankar, Avi
3
Yap, Jo En
3
Beverland, Michael B
2
Dickinson, Sonia J.
2
Dickinson-Delaporte, Sonia
2
Ewing, Michael
2
Fernandez, Karen V.
2
Gemser, Gerda
2
Hingley, Martin
2
Hingley, Martin K.
2
Kates, Steven M.
2
Minahan, Stella
2
Nuttall, Peter
2
Quester, Pascale G.
2
Terziovski, Mile
2
Toleman, David
2
Vanhamme, Joe͏̈lle
2
Vanhamme, Joëlle
2
Vink, Michiel
2
Wilner, Sarah J. S.
2
Woodhatch, Zeb
2
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Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of business research : JBR
8
Journal of marketing management : MM
7
The journal of business & industrial marketing
7
Business Horizons
6
Business horizons
6
Design management review
5
Journal of Business Research
4
Journal of retailing and consumer services
4
European journal of marketing : EJM
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of the Academy of Marketing Science
3
Market orientation : transforming food and agribusiness around the customer
3
Memorable customer experiences : a research anthology
3
Qualitative market research : an international journal
3
Entrepreneurship and regional development : an international journal
2
European Journal of Marketing
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of macromarketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Marketing : metaphors and metamorphosis
2
Marketing intelligence & planning
2
Operations research, Management science : OR MS ; the international literature digest
2
Psychology & marketing
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Entrepreneurship & Regional Development
1
Food Policy
1
Food policy : economics planning and politics of food and agriculture
1
Handbook of niche marketing : principles and practice
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Consumer Research
1
Journal of East-West business
1
Journal of Management Studies
1
Journal of Product Innovation Management
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of management studies : JMS
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
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ECONIS (ZBW)
63
OLC EcoSci
52
RePEc
14
BASE
3
Other ZBW resources
3
USB Cologne (EcoSocSci)
2
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91
Implementing market orientation in industrial firms: a multiple case study
Beverland, Michael B.
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 430-442
Persistent link: https://www.econbiz.de/10003469135
Saved in:
92
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
Saved in:
93
Can cooperatives brand? : exploring the interplay between cooperative structure and sustained brand marketing success
Beverland, Michael
- In:
Food policy : economics planning and politics of food …
32
(
2007
)
4
,
pp. 480-495
Persistent link: https://www.econbiz.de/10003463776
Saved in:
94
Understanding retail experiences - the case for ethnography
Healy, Michael J.
;
Beverland, Michael B.
;
Oppewal, Harmen
; …
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
6
,
pp. 751-778
Persistent link: https://www.econbiz.de/10003597769
Saved in:
95
Industrial global brand leadership : a capabilities view
Beverland, Michael
;
Napoli, Julie
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
36
(
2007
)
8
,
pp. 1082-1093
Persistent link: https://www.econbiz.de/10003555951
Saved in:
96
Why pass on viral messages? Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business Horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10005333530
Saved in:
97
Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success
Beverland, Michael
- In:
Food Policy
32
(
2007
)
4
,
pp. 480-495
Persistent link: https://www.econbiz.de/10005189958
Saved in:
98
Why pass on viral messages? Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10007739030
Saved in:
99
Understanding retail experiences -- The case for ethnography
Healy, Michael J.
;
Beverland, Michael B.
;
Oppewal, Harmen
; …
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
6
,
pp. 751-780
Persistent link: https://www.econbiz.de/10007888401
Saved in:
100
KEYNOTE - What Does It Mean to Be Design-led? Can your firm rightly be characterized as one that is design-led? What are the criteria? Based on their research, these authors have i...
Beverland, Michael B.
;
Farrelly, Francis J.
- In:
Design management review
18
(
2007
)
4
,
pp. 10-17
Persistent link: https://www.econbiz.de/10007897293
Saved in:
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