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~subject:"Customer integration"
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Marketingmanagement
Customer integration
Innovation
72
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71
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31
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28
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28
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13
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Brem, Alexander
13
Bilgram, Volker
5
Voigt, Kai-Ingo
4
Ernst, Markus
2
Gutstein, Adele
2
Gerhard, Daniel A.
1
Gladysz, Bartosz
1
Horn, Christian Franz
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Ivens, Björn
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Jahanshahi, Asghar Afshar
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International journal of innovation and technology management
4
International journal of innovation management
2
International journal of innovation management : IJIM
1
International journal of technology marketing : IJTMkt
1
Journal of engineering and technology management : JET-M
1
Marketing intelligence & planning
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ECONIS (ZBW)
13
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1
Lead user identification through twitter using micro-blog data : a case study in the aviation industry
Schulz, Stefanie
;
Brem, Alexander
;
Gladysz, Bartosz
- In:
International journal of innovation management : IJIM
26
(
2022
)
4
,
pp. 1-32
Persistent link: https://www.econbiz.de/10013463480
Saved in:
2
How crowdfunding platforms change the nature of user innovation : from problem solving to entrepreneurship
Brem, Alexander
;
Bilgram, Volker
;
Marchuk, Anna
- In:
Technological forecasting & social change : an …
144
(
2019
),
pp. 348-360
Persistent link: https://www.econbiz.de/10012133938
Saved in:
3
The effects of customer capital on customer response speed and innovativeness : the mediating role of marketing capability
Jahanshahi, Asghar Afshar
;
Nawaser, Khaled
;
Brem, Alexander
- In:
International journal of innovation management
23
(
2019
)
6
,
pp. 1950058-1-25
Persistent link: https://www.econbiz.de/10012098635
Saved in:
4
Lead user projects in practice : results from an analysis of an open innovation accelerator
Gutstein, Adele
;
Brem, Alexander
- In:
International journal of innovation and technology …
15
(
2018
)
2
,
pp. 1850015-1-17
Persistent link: https://www.econbiz.de/10011861199
Saved in:
5
Involving lead users in innovation : a structured summary of research on the lead user method
Brem, Alexander
;
Bilgram, Volker
;
Gutstein, Adele
- In:
International journal of innovation and technology …
15
(
2018
)
3
,
pp. 1850022-1-27
Persistent link: https://www.econbiz.de/10011861241
Saved in:
6
Social media for identifying lead users? : insights into lead users' social media habits
Ernst, Markus
;
Brem, Alexander
- In:
International journal of innovation and technology …
14
(
2017
)
4
,
pp. 1750022-1-21
Persistent link: https://www.econbiz.de/10011746294
Saved in:
7
The search for innovative partners in co-creation : identifying lead users in social media through netnography and crowdsourcing
Brem, Alexander
;
Bilgram, Volker
- In:
Journal of engineering and technology management : JET-M
37
(
2015
),
pp. 40-51
Persistent link: https://www.econbiz.de/10011428742
Saved in:
8
Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz
;
Brem, Alexander
;
Ivens, Björn
- In:
Marketing intelligence & planning
32
(
2014
)
2
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
Saved in:
9
Strategic technological sourcing decisions in the context of timing and market strategies : an empirical analysis
Brem, Alexander
;
Gerhard, Daniel A.
;
Voigt, Kai-Ingo
- In:
International journal of innovation and technology …
11
(
2014
)
3
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010388534
Saved in:
10
Innovation management, lead-users, and social media : introduction of a conceptual framework for integrating social media tools in lead-user management
Ernst, Markus
;
Brem, Alexander
;
Voigt, Kai-Ingo
- In:
Social media in strategic management
,
(pp. 169-195)
.
2013
Persistent link: https://www.econbiz.de/10010226689
Saved in:
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