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~isPartOf:"McGraw-Hill Series in Marketing and Advertising"
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McGraw-Hill Series in Marketing and Advertising
The Wiley marketing series
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Business Horizons
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Business horizons
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Journal of advertising research
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Marketing management and administrative action
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McGraw-Hill series in marketing and advertising
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Competition in marketing
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Dimensions of consumer behavior
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Grundriß der Werbung
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Journal of Advertising Research
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Journal of marketing research : JMR
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McGraw Hill series in marketing and advertising
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McGraw-Hill series in marketing
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Praxis des Marketing : Erschliessung der Märkte von morgen
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
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The nature and scope of marketing research
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Britt, Steuart Henderson
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