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ECONIS (ZBW)
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1
Figures in the carpet of branding
Brown, Stephen
- In:
Journal of service management
33
(
2022
)
3
,
pp. 428-436
Persistent link: https://www.econbiz.de/10013325592
Saved in:
2
Raising the dead : on brands that go bump in the night
Brown, Stephen
;
Patterson, Anthony
;
Ashman, Rachel
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 417-436
Persistent link: https://www.econbiz.de/10012515274
Saved in:
3
Is branding going gothic? : a descent into the Mallström
Brown, Stephen
- In:
Journal of customer behaviour
19
(
2020
)
2
,
pp. 175-197
Persistent link: https://www.econbiz.de/10012299029
Saved in:
4
Branded service encounters : strategically aligning employee behavior with the brand positioning
Sirianni, Nancy J.
;
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
Saved in:
5
Teaching Old Brands New Tricks : Retro Branding and the Revival of Brand Meaning
Brown, Stephen
;
Kozinets, Robert
;
Sherry, John
-
2012
Retro brands are relaunched historical brands with updated features. The authors conduct a "netnographic" analysis of two prominent retro brands, the Volkswagen New Beetle and Star Wars: Episode I — The Phantom Menace, that reveals the importance of Allegory (brand story), Aura (brand...
Persistent link: https://www.econbiz.de/10014172092
Saved in:
6
Double, Double Toil and Trouble : On the Equivocal Magic of Marketing
Brown, Stephen
-
2012
Fifty years after the Ford report set business schools on the road to Big Science, the futility of that quest is becoming increasingly apparent. Management science is being blamed for the ills that are befalling the global economy. Although many academics maintain that the financial apocalypse...
Persistent link: https://www.econbiz.de/10014172312
Saved in:
7
Brands and branding
Brown, Stephen
-
2016
This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands
Persistent link: https://www.econbiz.de/10011538916
Saved in:
8
Brands on a wet, black bough : marketing the masterworks of modernism
Brown, Stephen
- In:
Arts and the market
5
(
2015
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011431954
Saved in:
9
Profit from poetry : bards, brands, and burnished bottom lines
Brown, Stephen
;
Wijland, Roel
- In:
Business horizons
58
(
2015
)
5
,
pp. 551-561
Persistent link: https://www.econbiz.de/10011349248
Saved in:
10
When innovation met renovation : back to the future of branding
Brown, Stephen
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 634-655
Persistent link: https://www.econbiz.de/10011447536
Saved in:
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