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~language:"eng"
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Customer management scorecard
Wiedmann, Klaus-Peter
;
Buxel, Holger
;
Hennigs, Nadine
- In:
Yearbook of marketing and consumer research
3
(
2005
),
pp. 59-81
Persistent link: https://www.econbiz.de/10003256543
Saved in:
2
Customer-Specific marketing on the internet on the basis of customer profiles
Buxel, Holger
;
Walsh, Gianfranco
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 68-88
Persistent link: https://www.econbiz.de/10001947655
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