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Consumer behaviour
New product development
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Calantone, Roger J.
15
Zhang, Yufei
3
Chaudhuri, Malika
2
Dentoni, Domenico
2
Peterson, H. Christopher
2
Randhawa, Praneet
2
Tonsor, Glynn T.
2
Voorhees, Clay M.
2
Allen, Chris T.
1
Baldus, Brian
1
Baldus, Brian J.
1
Bonner, Joseph M.
1
Chen, Lin
1
Chiang, Jeongwen
1
Cockrell, Seth
1
Huddleston, Patricia
1
Hughes, Douglas E.
1
Hult, G. Tomas M.
1
Kang, Wooseong
1
Montoya, Mitzi M.
1
Nguyen, Hang T.
1
Richards, Keith A.
1
Schewe, Charles D.
1
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1
Schrock, Wyatt A.
1
Spreng, Richard A.
1
Stanko, Michael A.
1
Sung, Eunyoung Christine
1
Townsend, Janell D.
1
Voorhees, Clay
1
Voorhes, Clay M.
1
Wang, Joyce
1
Zayer, Linda Tuncay
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Journal of business research : JBR
3
Journal of international consumer marketing
2
Journal of retailing
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Agricultural and resource economics review : ARER
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of food products marketing
1
Journal of marketing & public policy : JM & PP ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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1
Information search and product returns across mobile and traditional online channels
Zhang, Yufei
;
Voorhees, Clay M.
;
Chen, Lin
;
Chiang, Jeongwen
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
Saved in:
2
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
3
Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine
;
Calantone, Roger J.
; …
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
Saved in:
4
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
5
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
6
Disentangling the effects of promotion mix on new product sales : an examination of disaggregated drivers and the moderating effect of product class
Chaudhuri, Malika
;
Calantone, Roger J.
;
Voorhees, Clay M.
; …
- In:
Journal of business research : JBR
90
(
2018
),
pp. 286-294
Persistent link: https://www.econbiz.de/10011882033
Saved in:
7
New wine from old grapes : innovation in the eco-friendly B2C space
Chaudhuri, Malika
;
Calantone, Roger J.
;
Randhawa, Praneet
- In:
Journal of international consumer marketing
27
(
2015
)
2
,
pp. 99-122
Persistent link: https://www.econbiz.de/10010513840
Saved in:
8
Online brand community engagement : scale development and validation
Baldus, Brian J.
;
Voorhees, Clay
;
Calantone, Roger J.
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
Saved in:
9
The pursuit of counterfeited luxury : an examination of the negative side effects of close consume-brand connections
Randhawa, Praneet
;
Calantone, Roger J.
;
Voorhes, Clay M.
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2395-2403
Persistent link: https://www.econbiz.de/10011389414
Saved in:
10
Brand-specific design effects : forum and function
Townsend, Janell D.
;
Kang, Wooseong
;
Montoya, Mitzi M.
; …
- In:
The journal of product innovation management : an …
30
(
2013
)
5
,
pp. 994-1008
Persistent link: https://www.econbiz.de/10010128231
Saved in:
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