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Renewable energy
Innovation diffusion
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Innovationsdiffusion
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Sustainability
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behavioral reasoning theory
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Behavioral reasoning theory
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Consumer behavior
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Erneuerbare Energie
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Innovation
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New product development
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Resistance to innovation
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attitude-behavior gap
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bicycling
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diffusion of innovation
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macromarketing
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renewable energy
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social marketing
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Claudy, Marius C.
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Understanding the attitude-behavior gap for renewable energy systems using behavioral reasoning theory
Claudy, Marius C.
;
Peterson, Mark
;
O’Driscoll, Aidan
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
4
,
pp. 273-287
Persistent link: https://www.econbiz.de/10010227836
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