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Search: person:"Claudy, Marius C."
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Innovation diffusion
2
Innovationsdiffusion
2
behavioral reasoning theory
2
Adoption of innovation
1
Behavioral reasoning theory
1
Consumer behavior
1
Consumer behaviour
1
Erneuerbare Energie
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Innovation
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Innovation management
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Innovationsmanagement
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Konsumentenverhalten
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Nachhaltigkeit
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Renewable energy
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Resistance to innovation
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Sustainability
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attitude-behavior gap
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bicycling
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diffusion of innovation
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macromarketing
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renewable energy
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social marketing
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sustainability
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sustainable transportation
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Article in journal
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English
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Claudy, Marius C.
3
O’Driscoll, Aidan
2
Peterson, Mark
2
Garcia, Rosanna
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Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Consumer resistance to innovation : a behavioral reasoning perspective
Claudy, Marius C.
;
Garcia, Rosanna
;
O’Driscoll, Aidan
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 528-544
Persistent link: https://www.econbiz.de/10011306300
Saved in:
2
Understanding the underutilization of urban bicycle commuting : a behavioral reasoning perspective
Claudy, Marius C.
;
Peterson, Mark
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 173-187
Persistent link: https://www.econbiz.de/10010439135
Saved in:
3
Understanding the attitude-behavior gap for renewable energy systems using behavioral reasoning theory
Claudy, Marius C.
;
Peterson, Mark
;
O’Driscoll, Aidan
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
4
,
pp. 273-287
Persistent link: https://www.econbiz.de/10010227836
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