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Brand
Consumer behaviour
15
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15
Brand image
8
Brand management
8
Markenartikel
8
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8
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8
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2
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Czellar, Sandor
8
Spangenberg, Eric R.
2
Sprott, David E.
2
Denis, Jean-Emile
1
Kocher, Bruno
1
Liu, Richie L.
1
Palazzo, Guido
1
Raska, David
1
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Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
2
Working paper / Institut Universitaire de Management International, Université de Lausanne
2
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Les cahiers de recherche / HEC Paris
1
Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
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Consumer preference for national vs. private brands : the influence of brand engagement and self-concept threat
Liu, Richie L.
;
Sprott, David E.
;
Spangenberg, Eric R.
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 90-100
Persistent link: https://www.econbiz.de/10011808544
Saved in:
2
The impact of perceived corporate brand values on brand preference : an exploratory empirical study
Czellar, Sandor
;
Palazzo, Guido
-
2004
Persistent link: https://www.econbiz.de/10001921203
Saved in:
3
The importance of a general measure of brand engagement on market behavior : development and validation of a scale
Sprott, David
;
Czellar, Sandor
;
Spangenberg, Eric
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 92-104
Persistent link: https://www.econbiz.de/10003810263
Saved in:
4
Consumer attitude toward brand extensions : an integrative model and research propositions
Czellar, Sandor
-
2009
Persistent link: https://www.econbiz.de/10003836114
Saved in:
5
Consumer reactions to self-expressive brand display
Sprott, David E.
;
Spangenberg, Eric R.
;
Czellar, Sandor
; …
-
2009
Persistent link: https://www.econbiz.de/10003923345
Saved in:
6
The impact of individual-level and marketer-controlled variables on attitudes toward perceived brand coherence
Kocher, Bruno
;
Czellar, Sandor
-
2005
Persistent link: https://www.econbiz.de/10003294644
Saved in:
7
Consumer attitude towards brand extensions : an integrative model and research propositions
Czellar, Sandor
-
2002
Persistent link: https://www.econbiz.de/10001712945
Saved in:
8
Un modèle intégrateur du capital-client de la marque : une perspective psycho-cognitive
Czellar, Sandor
;
Denis, Jean-Emile
-
2001
Persistent link: https://www.econbiz.de/10001626129
Saved in:
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