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~person:"Zeugner-Roth, Katharina Petra"
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Zeugner-Roth, Katharina Petra
Diamantopoulos, Adamantios
243
Schlegelmilch, Bodo B.
21
Riefler, Petra
20
Winklhofer, Heidi
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Sichtmann, Christina
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Davvetas, Vasileios
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Consumer ethnocentrism, national identity, and consumer cosmopolitanism as drivers of consumer behavior : a social identity theory perspective
Zeugner-Roth, Katharina Petra
;
Žabkar, Vesna
; …
- In:
Journal of international marketing
23
(
2015
)
2
,
pp. 25-54
Persistent link: https://www.econbiz.de/10011292298
Saved in:
2
The impact of product-country image and marketing efforts on retailer-perceived brand equity : an empirical analysis
Baldauf, Artur
;
Cravens, Karen S.
;
Diamantopoulos, …
- In:
Journal of retailing
85
(
2009
)
4
,
pp. 437-452
Persistent link: https://www.econbiz.de/10003930077
Saved in:
3
The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis
Baldauf, Artur
;
Cravens, Karen S.
;
Diamantopoulos, …
- In:
Journal of retailing
85
(
2009
)
4
,
pp. 437-453
Persistent link: https://www.econbiz.de/10008889567
Saved in:
4
Home country image, country brand equity and consumers' product preferences: an empirical study
Zeugner-Roth, Katharina Petra
;
Diamantopoulos, Adamantios
; …
- In:
Management international review : mir ; journal of …
48
(
2008
)
5
,
pp. 577-602
Persistent link: https://www.econbiz.de/10003782277
Saved in:
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