The impact of product-country image and marketing efforts on retailer-perceived brand equity : an empirical analysis
Year of publication: |
2009
|
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Authors: | Baldauf, Artur ; Cravens, Karen S. ; Diamantopoulos, Adamantios ; Zeugner-Roth, Katharina Petra |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 85.2009, 4, p. 437-452
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Subject: | Ursprungsregeln | Rules of origin | Markenimage | Brand image | Markenführung | Brand management |
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