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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Automotive industry
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Kfz-Industrie
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Social Web
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Viral marketing
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2001-2005
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Advertising
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Advertising effects
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Feng, Jie
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Papatla, Purushottam
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Academy of Management journal : AMJ
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
2
Personnel psychology : a journal of applied research
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Agribusiness : an international journal
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Asia Pacific Journal of Management
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Asian Agricultural Research
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Dynamic games and applications : DGA
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Frontiers of economics in China : selected publications from Chinese universities
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Human Resource Management Journal
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Human relations : towards the integration of the social sciences
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IFIP International Federation for Information Processing : a Springer series in computer science
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INFORMS journal on applied analytics
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International Journal of Contemporary Hospitality Management
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International journal of consumer studies
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International journal of contemporary hospitality management
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Journal of business ethics : JOBE
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Journal of development economics
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Journal of interactive marketing
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Journal of organizational behavior : OB ; the international journal of industrial, occupational and organizational psychology and behavior
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Journal of orthopaedic research : official publ. of the Orthopaedic Research Society and the Bioelectric Repair and Growth Society
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Personnel Psychology
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Review of international economics
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Tourism economics : the business and finance of tourism and recreation
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Is online word of mouth higher for new models or redesigns? : an investigation of the automobile industry
Feng, Jie
;
Papatla, Purushottam
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 92-101
Persistent link: https://www.econbiz.de/10009558963
Saved in:
2
Advertising : stimulant or suppressant of online word of mouth?
Feng, Jie
;
Papatla, Purushottam
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
2
,
pp. 75-84
Persistent link: https://www.econbiz.de/10009129701
Saved in:
3
Is Online Word of Mouth Higher for New Models or Redesigns? An Investigation of the Automobile Industry
Feng, Jie
;
Papatla, Purushottam
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 92-102
Persistent link: https://www.econbiz.de/10009972579
Saved in:
4
Advertising: Stimulant or Suppressant of Online Word of Mouth?
Feng, Jie
;
Papatla, Purushottam
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
2
,
pp. 75-85
Persistent link: https://www.econbiz.de/10008997425
Saved in:
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