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~person:"Chikweche, Tendai"
~subject:"Afrika"
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Chikweche, Tendai
Fletcher, Richard
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International journal of emerging markets
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The journal of consumer marketing
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Marketing to the "middle of the pyramid" in emerging markets using a social network perspective : evidence from Africa
Chikweche, Tendai
;
Fletcher, Richard
- In:
International journal of emerging markets
9
(
2014
)
3
,
pp. 400-423
Persistent link: https://www.econbiz.de/10011335102
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2
"Rise of the middle of the pyramid in Africa" : theoretical and practical realities for understanding middle class consumer purchase decision making
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
31
(
2014
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10010254014
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