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~isPartOf:"Marketing letters : a journal of research in marketing"
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Beziehungsmarketing
1
Consumer behaviour
1
Crowdfunding
1
Data protection
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Datenschutz
1
Digital goods
1
Digitale Güter
1
E-commerce
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Electronic Commerce
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Internet
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Internet marketing
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Konsumentenverhalten
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Market research
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Marketing management
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Marketingmanagement
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Marktforschung
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Mass Customization
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Mass customization
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Online advertising
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Online retailing
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Online-Handel
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Online-Marketing
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Paid content
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Paywall
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Preismanagement
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Ghose, Anindya
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Arora, Neeraj
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Bonatti, Alessandro
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Dreze, Xavier
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Goldstein, Daniel G.
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Hess, James D.
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Marketing letters : a journal of research in marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Information systems research : ISR
17
Working Papers / NET Institute
9
Management information systems : mis quarterly
6
Management Science
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NET Institute Working Paper
5
NYU Stern School of Business
5
Information systems research : ISR ; an information systems journal of the Institute for Operations Research and the Management Sciences
3
Journal of marketing
3
Operations research, Management science : OR MS ; the international literature digest
3
Working papers / Wharton School, University of Pennsylvania / Operations and information management
3
Journal of economics & management strategy : JEMS
2
Journal of management information systems : JMIS
2
MIS quarterly
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Marketing Letters
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Marketing Science
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Review of Marketing Science Working Papers
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CeDER Working Paper
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Forthcoming, MIS Quarterly
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Industrial Organization
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Information Systems Research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Economics & Management Strategy
1
Journal of marketing research
1
Journal of revenue and pricing management
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MIS Quarterly, 38(4), p. 955-976
1
NYU Center for Digital Economy Research Working Paper
1
Northeastern U. D’Amore-McKim School of Business Research Paper
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Papers / arXiv.org
1
Rotman School of Management Working Paper
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The Journal of financial perspectives
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Working papers / Wharton School, University of Pennsylvania / Marketing
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ECONIS (ZBW)
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How do firms make money selling digital goods online?
Lambrecht, Anja
;
Goldfarb, Avi
;
Bonatti, Alessandro
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010401317
Saved in:
2
Putting one-to-one marketing to work : personalization, customization, and choice
Arora, Neeraj
;
Dreze, Xavier
;
Ghose, Anindya
;
Hess, James D.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 305-321
Persistent link: https://www.econbiz.de/10003774342
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