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Zhao, Guangzhi
Goldberg, Marvin E.
22
Goldberg, Marvin E
10
Gorn, Gerald J
7
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4
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What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Theory to Identify Effective Message Themes
Pechmann, Cornelia
;
Zhao, Guangzhi
;
Goldberg, Marvin E.
; …
- In:
Journal of marketing
67
(
2003
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10005935449
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