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~subject:"Persönlichkeitsmerkmal"
~subject:"United States"
~subject:"Consumer behaviour"
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Persönlichkeitsmerkmal
United States
Consumer behaviour
Konsumentenverhalten
31
USA
13
Brand
6
Markenartikel
6
Brand management
5
Internet marketing
5
Markenführung
5
Online-Marketing
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Personality psychology
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English
33
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Goldsmith, Ronald E.
32
Flynn, Leisa Reinecke
9
Clark, Ronald A.
5
Hofacker, Charles F.
3
Swilley, Esther
3
Goldsmith, Elizabeth B.
2
Lafferty, Barbara A.
2
Pagani, Margherita
2
Andrews MacLelland, Melinda
1
Bacile, Todd J.
1
Bolander, Willy
1
Bone, Sterling
1
Bonn, Mark Andrew
1
Bridges, Eileen
1
Brusco, Michael J.
1
Chaplin, Lan Nguyen
1
Goldsmith, Kelly
1
Griskevicius, Vladas
1
Hamilton, Rebecca W.
1
Hauteville, François d'
1
Hill, Ronald Paul
1
Hochstein, Bryan
1
Hofacker, Charles
1
John, Deborah Roedder
1
Kilsheimer, Jacqueline C.
1
Kim, Daekwan
1
McMahon, Dave
1
Mittal, Chiraag
1
Montford, William J.
1
O'Guinn, Thomas C.
1
Pagani, Marghertia
1
Peloza, John
1
Perracchio, Andrea
1
Piff, Paul
1
Pillai, Kishore Gopalakrishna
1
Plouffe, Christopher R.
1
Pollitte, Wesley
1
Ramirez, Edward
1
Roux, Caroline
1
Shah, Anuj
1
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Journal of retailing and consumer services
4
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of consumer behaviour : an international research review
2
Journal of marketing theory and practice
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Psychology & marketing
2
Psychology of branding
2
Advances in electronic marketing
1
Akron business and economic review
1
Branding and sustainable competitive advantage : building virtual presence
1
Contemporary research in e-marketing ; 1
1
European journal of marketing : EJM
1
Handbook of developments in consumer behaviour
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of fashion marketing and management
1
Journal of promotion management : JPM
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
New developments and approaches in consumer behavior research
1
The journal of brand management : an international journal
1
The journal of consumer marketing
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ECONIS (ZBW)
33
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1
Adapting influence approaches to informed consumers in high-involvement purchases : are salespeople really doomed?
Hochstein, Bryan
;
Bolander, Willy
;
Goldsmith, Ronald E.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011996688
Saved in:
2
Filling some gaps in market mavenism research
Flynn, Leisa Reinecke
;
Goldsmith, Ronald E.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 121-129
Persistent link: https://www.econbiz.de/10011685037
Saved in:
3
No pain, no gain : how PACE information attenuates consumption
Montford, William J.
;
Peloza, John
;
Goldsmith, Ronald E.
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 525-540
Persistent link: https://www.econbiz.de/10011808289
Saved in:
4
Introducing the super consumer
Flynn, Leisa Reinecke
;
Goldsmith, Ronald E.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 201-207
Persistent link: https://www.econbiz.de/10011508760
Saved in:
5
Materialism, status consumption, and market involved consumers
Flynn, Leisa Reinecke
;
Goldsmith, Ronald E.
;
Pollitte, …
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 761-776
Persistent link: https://www.econbiz.de/10011578268
Saved in:
6
Standardization vs. adaptation : consumer reaction to TV ads containing subtitled or English dubbed ads
Pagani, Margherita
;
Goldsmith, Ronald E.
;
Perracchio, Andrea
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 702-714
Persistent link: https://www.econbiz.de/10011547735
Saved in:
7
Consumer knowledge discrimination
Pillai, Kishore Gopalakrishna
;
Brusco, Michael J.
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 82-100
Persistent link: https://www.econbiz.de/10010519629
Saved in:
8
Consumer reactions to the merger : understanding the role of pre-merger brands
Andrews MacLelland, Melinda
;
Goldsmith, Ronald E.
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 615-634
Persistent link: https://www.econbiz.de/10010462629
Saved in:
9
The etiology of the frugal consumer
Goldsmith, Ronald E.
;
Flynn, Leisa Reinecke
;
Clark, …
- In:
Journal of retailing and consumer services
21
(
2014
)
2
,
pp. 175-184
Persistent link: https://www.econbiz.de/10010338534
Saved in:
10
A general brand allliance model
Goldsmith, Ronald E.
;
Lafferty, Barbara A.
- In:
Psychology of branding
,
(pp. 75-96)
.
2013
Persistent link: https://www.econbiz.de/10009775619
Saved in:
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