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~person:"FitzRoy, Peter T."
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FitzRoy, Peter T.
Green, Paul E.
169
Krieger, Abba M.
34
Wind, Yoram
23
Robinson, Patrick J.
13
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12
Green, Paul E
11
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10
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Applications of the sciences in marketing management
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Business horizons
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Marketing management and the decision sciences: theory and applications
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Advertising expenditure models: State of the art and prospects
Green, Paul E.
;
Green, Patrick J.
;
FitzRoy, Peter T.
- In:
Business horizons
9
(
1966
)
2
,
pp. 73-80
Persistent link: https://www.econbiz.de/10002539061
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2
Experimental methods and simulation models in marketing management
Kotler, Philip
;
Green, Paul E.
;
FitzRoy, Peter T.
- In:
Applications of the sciences in marketing management
,
(pp. 269-453)
.
1968
Green
,
Paul
E
., Peter T. FitzRoy and Patrick J. Robinson: Experimantal gaming in the economics of information. mit …
Persistent link: https://www.econbiz.de/10002239060
Saved in:
3
Advertising expenditure models : State of the art and prospects
Green, Paul E.
;
Robinson, Patrick J.
;
FitzRoy, Peter T.
- In:
Marketing management and the decision sciences: theory …
,
(pp. 428-439)
.
1971
Persistent link: https://www.econbiz.de/10002539070
Saved in:
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