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Diffusion of innovations
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biplots
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international segmentation
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principal component analysis
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Working papers / Universitat Pompeu Fabra, Department of Economics and Business
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International segmentation using biplots : a diffusion approach
Fenech, Javier Palacios
;
Greenacre, Michael J.
; …
- In:
Journal of global marketing
27
(
2014
)
5
,
pp. 344-356
Persistent link: https://www.econbiz.de/10010428061
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