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Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
2
An integrative framework of corporate brand equity
Halliburton, Chris
;
Bach, Stephanie
- In:
EuroMed journal of business
7
(
2012
)
3
,
pp. 243-255
Persistent link: https://www.econbiz.de/10009668379
Saved in:
3
How do major European companies communicate their corporate identity across countries? : an empirical investigation of corporate internet communications
Halliburton, Chris
;
Ziegfeld, Agnes
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 909-925
Persistent link: https://www.econbiz.de/10003902375
Saved in:
4
The globalisation dispute in marketing
Halliburton, Chris
- In:
European management journal
5
(
1987
)
4
,
pp. 243-249
Persistent link: https://www.econbiz.de/10001076792
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