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Explaining consumers’ channel-switching behavior using the theory of planned behavior
Pookulangara, Sanjukta
;
Hawley, Jana M.
;
Xiao, Ge
- In:
Journal of retailing and consumer services
18
(
2011
)
4
,
pp. 311-321
Persistent link: https://www.econbiz.de/10009232586
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