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~isPartOf:"Journal of business-to-business marketing"
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Journal of business-to-business marketing
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Bridging the theory-practice gap in business marketing : lessons from the field ; the JBBM at 21
Hutt, Michael D.
;
Walker, Beth A.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 67-72
Persistent link: https://www.econbiz.de/10011304038
Saved in:
2
Undergraduate education : the implications of cross-functional relationships in business marketing ; the skills of high-performing managers
Hutt, Michael D.
;
Speh, Thomas W.
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 75-94
Persistent link: https://www.econbiz.de/10003507031
Saved in:
3
A commentary on "Undergraduate education : the implications of cross-functional relationships in business marketing ; the skills of high-performing managers"
Rodriguez, Carlos M.
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 95-102
Persistent link: https://www.econbiz.de/10003507075
Saved in:
4
A commentary on "Undergraduate education : the implications of cross-functional relationships in business marketing ; the skills of high-performing managers"
Butaney, Gul T.
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 103-109
Persistent link: https://www.econbiz.de/10003507084
Saved in:
5
A reply to commentaries by Gul T. Butaney and Carlos M. Rodriguez : the business marketing course: a cornerstone in the undergraduate curriculum
Hutt, Michael D.
;
Speh, Thomas W.
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 111-114
Persistent link: https://www.econbiz.de/10003507100
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