//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Kundenwert"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Hutt, Michael D."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Kundenwert
Marketingmanagement
16
Marketing
13
Marketing management
9
B-to-B-Marketing
7
Business-to-business marketing
7
Portfolio selection
5
Portfolio-Management
5
USA
5
Customer value
4
Market segmentation
4
Marktsegmentierung
4
United States
4
Vereinigte Staaten
4
Betriebswirtschaftsstudium
3
Business-to-Business-Marketing
3
Graduate business education
3
Graduate economics education
3
Occupational qualification
3
Qualifikation
3
Wirtschaftsstudium
3
Absatzpolitik
2
Beziehungsmarketing
2
Industriebetrieb
2
Lieferantenmanagement
2
Management
2
Marketing theory
2
Marketingtheorie
2
Marktforschung
2
Relationship marketing
2
Sales force
2
Salespeople
2
Supplier relationship management
2
Verbraucherschutz
2
Verkaufspersonal
2
Absatz
1
Accounts management
1
Arbeitsbeziehungen
1
Betriebswirtschaftliche Einführungsschrift
1
Betriebswirtschaftslehre
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Case study
1
Fallstudie
1
Language
All
English
4
Author
All
Bolton, Ruth N.
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Selnes, Fred
2
Published in...
All
Journal of marketing
4
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
2
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
3
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
4
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->