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~subject:"Brand management"
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Brand management
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Special issue: the future of brands in a changing consumer marketplace
Campbell, Margaret C.
(
ed.
);
Inman, J. Jeffrey
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012799077
Saved in:
2
A dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units
Inman, J. Jeffrey
;
Park, Joonwook
;
Sinha, Ashish
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 94-103
Persistent link: https://www.econbiz.de/10003696872
Saved in:
3
Image reinforcement or impairment : the effects of co-branding on attribute uncertainty
Geylani, Tansev
;
Inman, J. Jeffrey
;
Hofstede, Frenkel ter
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 730-744
Persistent link: https://www.econbiz.de/10003765844
Saved in:
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