Guadagni, Peter M.; Little, John D. C. - In: Marketing Science 27 (2008) 1, pp. 26-28
Guadagni and Little (1983) had a surprising (to the authors) number of citations, presumably because it was the first paper to build a useful model with UPC scanner panel data. More surprising (but not to the authors) was that the model, compared to those in most academic papers, found...